Modern Graphics Installs Kodak NexPress 2100

Modern Graphics is pleased to announce the addition of a Kodak NexPress 2100 digital press to its printing capabilities. Modern Graphics' goal is to be a one stop shop for their clients' printing and mailing needs, and knew that investment in the right equipment would be critical to their success. Modern Graphics has taken its services to the next level with the addition of a Kodak NexPress 2100 Digital Production Color Press. The NexPress 2100 Press supports a wide range of substrates and has enabled Modern Graphics to dramatically reduce turnaround time while enhancing overall print quality. The new press joins existing offset, tag and label presses and represents the first time the company is able to offer fully variable colorproducts in high volume at production speeds. "What used to take all day to print, we can now wrap up in about an hour," said Clary. "The NexPress 2100 Press with Kodak NexStation III Front End gives us the horsepower we need to run complex jobs with remarkable speed, and we have been very pleased with the performance so far." Modern Graphics handles a wide range of projects and will be working hard to educate its customers on the value of variable data printing in direct mail. The company sells its services directly to retailers, brand owners and other marketers, but also aligns with ad agencies and marketing services firms to offer its services to their customers. Although they admit they certainly would never turn down more traditional short run, static print work, Modern's attention is clearly focused on personalization and the exciting opportunities it provides. The ability to experiment with the design and target a mail piece to the recipient's preferences gives the marketer a significant advantage, and producing a high quality color mailer on the NexPress 2100 Press enables Modern Graphics to set itself apart from its competitors.